THE COMPANY, A FAMILY HISTORY
Their nomadic story began in 1898 in Mashad, Persia, with the trading and manufacture of carpets, emulating to some extent the destiny of the objects they produce: headquarters in Milan since 1968, production in Nepal from early 2000, art direction in Paris as of 2010, global marketing right from the outset. The business Eliahu, Elia, Nathan and Benjamin inherited from their great grandfather Hajizadeh Golran, then handed down by their fathers, Nemat and Ruben, along with the teachings of the great master knotters in Persia, Turkey and India form the precious cultural background, now accessible to the design world and tailored to the technological evolution.
FROM TRADITION TO INNOVATION
With unfailing skill, reliability and passion, the company identity is shaped by the desire to keep past skills alive and a feel for innovation, channelled by meticulous attention to the creative artisan processes and the influences of artistic and design expression of every time and place. The organisation, of the Nepalese production sites in particular, means that even the most diverse demands for personalised products can be accommodated, which, along with Golran’s traditional and contemporary collections, make it an irrefutable point of reference for the antiques and contemporary markets.
Faithful to the brand’s Persian cultural roots, Golran has consolidated its editorial status over the last few years, with a dedicated range harnessing luxury craftsmanship and decorative merit in a contemporary key. This has paved the way for contemporary carpets, no longer simply vehicles for fashion and taste, and for the technical refinement and great aesthetic comfort dictated by increasingly sophisticated decorative schemes. Since the launch of its Carpet Reloaded collection in 2008, featuring an innovative process of decolouring and re-dyeing vintage carpets, Golran has brought out its own contemporary collections, informed by creative interior design and design figures coordinated by Francesca Avossa’s art direction studio.
KNOW-HOW AND MANUFACTURE
Carpets contain a multitude of secrets, which only time can reveal. There is the raw material, on which the final, enduring result depends, and the levels of depth and stability of the colouring that only the requisite experience can achieve. Then there are the many, concentrated hours of work that go into each of the many stages of the production process, from hand knotting to washing, drying and final checks, all of which require well-tested skills and abilities. Behind all this are the hands of men and women, and ancient and modern tools whose use is passed down from generation to generation: from the vertical looms that ensure greater knotting precision and afford an opportunity to create even very large-scale products on demand, to the computerised encoded technical design maps on which the weavers and knotters focus constantly as they go about their work. Lastly there are the smaller tools: combs, scissors, hooks, spindles and brushes. Along with the skills needed to create the desired pattern that makes every Golran carpet different and unique, the dedicated artistic sensitivity of the artisans leads to the introduction of original variations of the different traditional techniques, culminating in the precious, happy marriage of centuries-old craftsmanship and contemporary design.